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We Came To Play
We Came to Play is more than a campaign, it’s a movement, an invitation to Black guests to experience ALL of the magic Disney has to offer.
Project
Consumer Campaign
Client
Disney
Year
2024
Show up and Show Out!
The campaign comes to life with a striking and unabashed visual style that spotlights Black guests while also boldly presenting the campaign tagline. The tagline mark is minimalistic and versatile, with multiple variants and orientations. This allows the mark to “play” and interact with our subjects – always prominent but never overpowering as it frames our guests in dynamic compositions. This campaign is a full 360 campaign including video, social, digital and print.
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