
About Me
My path has been anything but linear, and I wouldn’t have it any other way.
I began my career with a foundation in Computer Information Systems, studying technology before realizing that my strongest pull was toward creativity and storytelling.
That curiosity led me into graphic design, where I learned how ideas take shape visually. From there, my career evolved through roles as an art director, creative director, and executive creative director, expanding from designing the work to shaping the vision, leading teams, building integrated campaigns, and guiding creative organizations.
Over time, my work has continued to broaden. I’ve become a consultant, strategist, social storyteller, and increasingly, a tech and AI enthusiast exploring how emerging technology can strengthen creative thinking and the way teams work.
That combination of technology and creativity has shaped how I think throughout my career. I believe the future of creative work isn’t human or artificial intelligence. It’s what becomes possible when creative thinking, talented people, emerging technology, and AI work together. I’m particularly interested in how AI can expand ideation, accelerate exploration, remove friction from creative processes, and give teams more space to focus on the distinctly human parts of creativity: insight, imagination, taste, storytelling, judgment, and connection.
At the heart of everything I do is a drive to create meaningful, lasting impact. I lead large-scale campaign approaches and ideas with intention, cultivate creative platforms that stretch across continents, and design experiences that move people and move the needle.
I’m a creative who finds solutions in structure and freedom alike, whether building intricate campaign systems, experimenting with emerging technology, or leading high-energy productions around the world. I’ve learned that the best ideas don’t simply happen. They’re cultivated through hard work, curiosity, clear vision, and deep respect for the people who bring them to life.
Leadership, to me, is deeply human. It’s about seeing potential, nurturing it, and building organizations that give teams the tools, trust, and freedom they need to thrive. It’s about remaining curious about what’s next without losing sight of what makes great creative work resonate in the first place.
That means understanding culture, how it shifts and how it shapes us, while embracing the technology transforming the way we create, collaborate, and connect.
Because true creativity isn’t just about making things look beautiful. It’s about building something that resonates, endures, solves problems, creates value, and moves the world forward.
I’m a former Executive Director of Creative at The Walt Disney Company’s Yellow Shoes Creative Group, based in Los Angeles, California.
FUN FACTS — whether you wanted to know or not...
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Certified margarita enthusiast and unofficial tequila critic.
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Wanderlust-driven traveler, forever collecting passport stamps and hotel points.
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Tech and AI enthusiast who will absolutely test the new tool.
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Aspiring polyglot, still waiting for my brain to catch up with my dreams.
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Introvert at heart, ambivert by choice, and always on the lookout for kind souls.
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Proud dog lover and firm believer that every meeting is better with a dog present.
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Self-proclaimed hotel snob. If it’s not fabulous, I’m not staying.
Creative Direction / Social Campaigns / Brand Strategy / AI & Technology / Identity & Branding / Digital Expressions / Art Direction / Environmental & Experiential
