Minnie's Brew Ha Ha
Crafted a seasonal campaign for Disneyland Resort leaning into a pivotal character - Minnie Mouse who conjures up a spell for the Halloween season.
Project
Seasonal Campaign
Client
Disneyland Resort
Year
2025
The story of Minnie and Halloween takes place at the Disneyland Resort, but inside Minnie's House.
It all starts with Minnie’s House.
Her home is fully decorated and glowing green with witchy activity, letting us know that’s something is brewing up at the Parks.
Throughout the story, this glowing green light threads each new transformation back to Minnie and her brewing cauldron.
Minnie is brewing up the most fantastic Halloween season at Disneyland Resort. The creation of her costume, the interior of her home and the incantation helps to set the magical and seasonal tone that is uniquely Disney.
