The Lip Bar
Branding and identity expression for the brand as they venture into new portfolio of products and expand audience.
Project
Identity & branding, Digital
Client
Melissa B.
Year
2022
The Lip Bar is a black owned, woman owned business that I had the pleasure to work with and help with creating a brand identity that leaned into the beauty and elevation of woman. Vegan, Cruelty-free products are integrall to the brand without losing the relatable luxury of makeup.
The team asked for a look at expressions of the brand visually, and in various communication channels that would evoke the spirit and beauty of women and the ease of makeup.
Social Media
Social media is so important for this brand and the language and insight garnered from the followers, the language and approach for this work showcased the product but also simplified the expression of what it could do and the variety of color range offered.
