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Hong Kong Disneyland

Make a Splash - summer campaign for Hong Kong Disneyland created a narrative and story around new offerings within the parks featuring Pixar Pals.

Project

Campaign Launch

Client

Hong Kong Disneyland

Year

2019

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Hong Kong can get quite warm in the summer so in an effort to create an experience that was fun and cool, Make a Splash campaign was created for the Carnivale of Stars year at Hong Kong Disneyland, the campaign included streaming, OOH, and a large in mall activation.

Hong Kong Disneyland Carnival of Stars Logo
Hong Kong Disneyland Summer Campaign

Signature out-of-home key visuals and signature water expressions that tie to the streaming spot.

The Incredibles

The Incredibles Hong Kong Disneyland Summer
Buzz and Woody Hong Kong Disneyland Summer

Pixar - Buzz and Woody

Moana

Moana Hong Kong Disneyland Summer

Subway / Train Station Postings

Mall Summer Experiential Activation

Hong Kong Disneyland Summer - Yellow Shoes Creative
Hong Kong Disneyland Summer - Yellow Shoes Creative
Hong Kong Disneyland Summer - Yellow Shoes Creative

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